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Marketing Ethics
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Tuesday, May 20, 2014 3:00:54 PM
lewiley
Joined on 14 May, 2013
9 Posts
Marketing Ethics

Identify ethical website marketing practices. Discuss the ethical dangers of market research including invasion of privacy and stereotyping. Answer the question: Is marketing inherently evil?
Tuesday, May 20, 2014 5:09:23 PM
Unknown
Joined on
8 Posts
Re: Marketing Ethics

Ethical marketing practices focus on the consumer with the information they provide like age, gender, location, etc. Ethical marketing researches this information and provides you with only the things you want to see, making you more closed minded towards the things you want. Marketing stereotypes aswell, for example a male at 15 would be more interested in video games or trucks than purses and shoes, which in most cases is true. It is not completely evil because it can narrow down what you are looking for and take out the things you don't want to see, but there could be things you do want to see or buy that you are not shown. This form of marketing can also influence you to think you need to buy something you don't need. All together there are both pros and cons of Ethical Marketing therefore it is not completely inherently evil.
Tuesday, May 20, 2014 5:14:10 PM
Unknown
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5 Posts
Re: Marketing Ethics (1)

Marketing to me is evil, people try to scam you and trick you into thinking something is worth more than it is. They'll also trick you int thinking your off-brand product you're buying is name-brand so you pay name-brand price instead off off-brand.
Tuesday, May 20, 2014 5:22:46 PM
Unknown
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7 Posts
Re: Marketing Ethics (2)

Ethical marketing practices target the costumers search habits. When someone goes on a website online advertisers will often use cookies what ads to use. Online advertisers will collect data of the user's online habits which is behavioral targeting. They will even use contextual advertisers to display ads related to the content of the web page. But not all marketing is inherently evil. Sometimes a user may like what is on the ad.
Wednesday, May 21, 2014 5:24:50 PM
Unknown
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8 Posts
Re: Marketing Ethics (3)

Each party in a marketing transaction brings expectations regarding how the business relationship will exist. For example, if a consumer wishes to make a purchase from a retailer, their expectations include wanting to be treated fairly by the salesperson and wanting to pay a reasonable price. Ethical marketing decisions and efforts should meet and suit the needs of customers, suppliers, and business partners. Unethical behavior such as price wars, selective advertising, and deceptive marketing can negatively impact a company's relationships. Recent trends show that consumers prefer ethical companies. As a result ethics itself is a selling point or a component of a corporate image.

Wednesday, May 21, 2014 5:30:49 PM
Unknown
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4 Posts
Re: Marketing Ethics (4)

Almost all the theoretical efforts in the area of marketing ethics have been normative, not positive. That is, almost all theoretical works have focused on developing guidelines or rules to assist marketers in their efforts to behave in an ethical fashion. Ethical problems are in fact moral problems even though some people choose to use these terms sa a difference existed. I do think that marketing is evil in a way as in, price wars, false advertising, targeting children who use the internet, profanity, etc... So there are downfalls and a few uplifts towards marketing. To me it's a online social effort to affect our society; eating away our brains slowly.