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Wednesday, May 21, 2014 12:30:49 PM
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Re: Marketing Ethics (4)

Almost all the theoretical efforts in the area of marketing ethics have been normative, not positive. That is, almost all theoretical works have focused on developing guidelines or rules to assist marketers in their efforts to behave in an ethical fashion. Ethical problems are in fact moral problems even though some people choose to use these terms sa a difference existed. I do think that marketing is evil in a way as in, price wars, false advertising, targeting children who use the internet, profanity, etc... So there are downfalls and a few uplifts towards marketing. To me it's a online social effort to affect our society; eating away our brains slowly.